This article on benefit corporations in today’s Washington Post is the best one that I’ve seen in mainstream media (i.e., not academic or practice-based articles). Newspaper articles obviously aren’t able to go into the same depth as an academic article but I am still always surprised about the misinformation that is in mainstream media articles about benefit corporations. Often those articles don’t make a distinction between B Corp certification and benefit corporation; they tout shareholder wealth maximization up as well-established law; and they claim that the benefit corporation is a panacea. This article tries to express the nuances of all of these claims, although the title is still a bit sensationalist. Find the article here.
Notably, Plum Organic’s founder acknowledges that being a benefit corporation is all about branding.